The accelerator for early startups and entrepreneurs in the service industry.
Powered by Sodexo

Adding energy to new business

Good service is not a state, it’s a drive to meet and exceed customer needs. To ignite new energy, ideas and passion into our industry where people care for people, we are launching SPARX – a three-month accelerator program, powered by Sodexo. The purpose is to help early startups and entrepreneurs speed up their business and improve people’s quality of life. 

Reach your full potential

The X-factor in our name refers to those lighting sparks. That finishing touch and attentive care that make customers smile and service professionals stand out. In other words, the ones we’re looking for. Is your business still in the early days of prototyping? Do you have a great digital or analogue service offering that needs a push? Apply to the program and pitch your idea to us. If you are selected, we will share our expertise and help your business seize new opportunities.

The Program benefits

SPARX is an accelerator program powered by Sodexo, the world leader in quality of life services with 427 000 employees reaching more than 100 million users. 

By sharing our focus and expertise, we will give you support during a three-month period. In addition to the standard accelerator training and coaching, facilities for workshops and testing & work spaces, we will for example give you access to: 


Senior industry expert mentoring
in commercialization


A worldwide test environment and
access to big & thick data


A truly global network and a future
marketplace for your innovation

Who can apply?

  • Early startup within or connected to the service industry
  • Geographically based in the Nordics
  • Your innovation or prototype should be ready for testing/validation
  • Your ambition is to improve quality of life

The process

End of April
SPARX fall batch application opens!
End of June
Application closes
Application review and shortlist
Mid August
Final selection of startups
September 3rd
1st day of SPARX fall batch!

Program will be held in Stockholm, the 2nd most innovative city in the world.

End of November
Demo day!

The decision-makers

Coming soon


Coming soon


Coming soon


Our friends

Apply now!


Or just want to get in touch with us before sharing your idea? Let us know.
Email us at

We (Sodexo) do not take equity in your startup. Participating in the accelerator program may lead to, but does not guarantee you, funding by Sodexo. But at the very least we can help each other make the world a slightly better place. All applications are handled with discretion.